Llongyfarchiadau! Congratulations to The Gower Gin Company on winning Sustainable Values Award 2022.
Why did you enter the Wales Food and Drink Awards?
It was important to us to support this award as we are a proud Welsh business and we feel that it is better to enter awards covering the whole of Wales rather than just regional awards.
What does winning a Wales Food and Drink Award mean to your business?
It meant a huge deal to us. A huge boost for our team, a renewed energy to continue on our sustainability journey. A big boost to our brand awareness and no doubt a positive effect on sales.
How do you strive to make a difference in the Wales Food and Drink market?
We try and set an example in all we do in regards to sustainable practices even though it can cost us more. It is something we passionately believe in and we believe it will ultimately impact our sales in a positive way. We hope we can influence others to do the same.
What do you see as the biggest challenge for the sector?
The drinks sector in the UK is seeing a number of key challenges including the threat of an increase in alcohol duty which will increase costs to an already heavily taxed and regulated sector. This coupled with the general economic downturn and cost of living challenges will make people very careful about spending money on luxury products. This will put pressure on premium drinks producers like us.
What are your goals for the next 12 months?
To continue to develop and grow our business through new product innovation, diversifying into new product and revenue streams, working with new partners to create exciting new contract products and improving our internal efficiency and productivity.
What is the biggest lesson you have learned in the past year as a company?
You can never predict what is around the corner so ensure you have a diverse business which is constantly evolving in line with new trends and opportunities; this builds resilience.
What is one piece of advice would you give to any aspiring business owner?
Exactly as above! 🙂
What did you think of the awards ceremony?
We loved the awards ceremony; keep going in the same direction!
