What was your big break into the industry?
The big break came when we moved our business to Wales and connected with the amazing Welsh food and Drink scene through Cywain
What was your light bulb moment?
After helping out a friend with a food related issue on one occasion I realised that what I did with my hands relating to food was a girt that not everyone was blessed with. I call that the moment my hands where untied and continue to look at what is contained within them and utilise this for good and gain.
How did you find your passion in this industry?
Truly from being a child in school I have been passionate about preparing food and ways to monetise this. I tell the story of Puff puff and entrepreneurship in schools but that is for another time.
Let us know your background in the food and drink sector?
My food journey started in Africa under the expert tutelage of my mother and grandma. I have since worked in catering , retail food and drink sector, teaching food and drink especially my speciality area, and as a chef in several establishments in England.
What key advice would you give to a company entering the awards?
Let your passion shine through.
What’s the hardest thing about business?
You have to be master at many things and still keep going. ????
What future challenges do you see for Welsh food and drink businesses?
I think transitioning from paper to fully digital business models is a great challenge but one big step towards running more sustainable businesses
What’s one piece of advice you wish you had been given when starting in the food and drink industry?
I wish someone had told me that I don’t have to do it all! Concentrate on what you are best at and immediately begin to look for resources to handle all the other aspects of business.
