Rhys has had a long career in the food and drink industry both in the UK and overseas,  working for the likes of Marks and Spencer, and Starbucks. Rhys is currently the Chair of Haverfordwest based Puffin Produce Ltd, known throughout Wales for their Blas y Tir brand, and is Chair of the parent company of Pembrokeshire Creamery Ltd a new liquid milk bottling facility supplying major Supermarkets that opened in the spring of 2024. Rhys is also the Retail and Operations Director for Costa Coffee, responsible for around 2000 stores across the whole of the UK.  In addition, Rhys is the owner and founder of the Speciality Coffee Roasting Company “Cribyn Coffee Company”, located in the heart of the Brecon Beacons, and in his spare time, Rhys breeds pedigree Southdown Sheep.